All in all I thought Obama's infomercial last night was pretty successful. To the extent that McCain's "spread the wealth" mantra is coded language for the idea that Obama is going to take white folks money and give it to welfare queens, this ad was a great prophylactic.
Focusing on people who are being hurt by the economic downturn- not because they're lazy or ignorant or made foolish choices- but through bad luck or because their part of the economy isn't working right any longer, makes it clear who the beneficiaries of any "wealth spreading" would be. The people highlighted last night were folks who worked hard and did their best, but were being let down by their health, the economy, or their employers. I think for anyone who watched last night, it's a tough sell to think that redistributing a bit of wealth from somebody making $250k to these folks is something to be afraid of.
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